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> Philips'' Compact Disc Introduction (B)

商品編號: 9-792-036
出版日期: 1991/10/17
作者姓名:
McGahan, Anita M.
商品類別: Other
商品規格: 4p

再版日期:
地域: Netherlands
產業:
個案年度: -  

 


商品敘述:

Updates students to 1982. Asks students to consider Philips'' best strategy for investing in disc-pressing capacity dedicated to the United States market. The analysis draws on game theoretic techniques (in normal form with subgame perfection as the governing equilibrium principle). The analysis illustrates the tension between competitive pressure to preempt and the value of flexibility in the presence of uncertainty about demand.


涵蓋領域:

Capital investments;Decision making;Supply and demand;Game theory;Managing uncertainty;Technology and analytics


相關資料:

, (9-792-038), 20p, by Anita M. McGahan